The ability to transact business online is the most important factor overall when choosing a premium finance provider, according to recent research by Premium Credit, the leading insurance premium finance company in the UK and Ireland.
35% of brokers rated the ability to transact business online as the most important factor, closely followed by overall service (34%) and financial strength and security (33%).
The telephone study, conducted by independent research agency Bdifferent at the end of last year among 100 randomly chosen brokers working with Premium Credit, highlighted key areas of progress for the company.
“Online capability is clearly seen by our customers as a pivotal part of the premium finance process” says Premium Credit’s Head of Marketing, Kevin Ward. “81% of brokers feel that our online capability is strong* and shows we’ve continued to build on past award success for our commercial online service, Interactive**.”
“We continue to enhance online facilities with a significant innovation currently being developed to provide an even better customer experience and further improve our overall service.”
Source: Premium Credit research conducted end November 2008
* Aggregate score where online capability is rated as applying “very strongly” or “quite strongly”
** Insurance Times Technology Initiative of the Year winner 2003
For further info contact
marketing@pcl.co.uk