Premium Credit, the leading insurance premium finance company in the UK and Ireland, has appointed Kevin Ward to the newly-created role of Head of Marketing.
Working directly with the sales force, Kevin will manage Premium Credit’s brand identity and have direct responsibility for delivering the company’s communications, research, product development and promotional initiatives across its insurance premium finance operations.
Kevin brings over 12 years’ financial services marketing experience to the role, having previously worked for Independent Insurance, self-certification mortgage provider UCB Home Loans and most recently, enhanced annuity and equity release specialists Just Retirement, where Kevin played a pivotal role in launching the company’s “Campaign for Better Annuities”.
“I am delighted to join a company of Premium Credit’s stature and am looking forward to helping the company maintain and build on its already strong presence in its core market”, Kevin said.
Premium Credit’s Chief Marketing Officer Simon Moran added: “Kevin will play a key role in delivering our marketing and sales activities in a highly challenging market-place.”
For further info contact:
marketing@pcl.co.uk