Premium Credit, the No.1 insurance premium finance company in the UK and Ireland, is introducing a new look from 11 May 2009.
The new corporate identity sees a fresher, more modern look that retains the striking red and black colours synonymous with Premium Credit since the company’s launch in 1988. Clear reference to the Bank of America has also been added to highlight the relationship with Premium Credit’s parent company.
Working with specialist financial services marketing agency FWD, the new look is the culmination of a concerted research and creative development programme that began last October. The new look will be phased in gradually to make the transition cost effective and as smooth as possible for customers.
Head of Marketing Kevin Ward feels the new logo epitomises what Premium Credit stands for: “Our new identity is contemporary and reinforces several core values, symbolising our commitment to working together with our customers, positive progression and forward-thinking nature.”
Chief Marketing Officer Simon Moran adds: “As the No.1 premium finance company, we don’t take anything for granted. We have taken this opportunity to review and further enhance our corporate identity, an approach we also apply when it comes to improving the service that we provide to our brokers and insurers.”
For further info contact:
marketing@pcl.co.uk